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Marketing
1 Year
12 members
Hyderabad

Marketing ETL & BigQuery Integration Platform

Modernizing marketing data processing into a scalable, automated, analytics-ready cloud ecosystem using Cloud Data Fusion, BigQuery, Airflow, Wrangler validation, and enterprise-grade monitoring workflows.

Marketing ETL & BigQuery Integration Platform

GCP Data Fusion + BigQuery + Airflow Case Study Revuteck delivered an enterprise-grade marketing ETL modernization solution by building scalable ingestion and validation workflows on Google Cloud Platform. The solution included Cloud Data Fusion pipelines, Wrangler validation, BigQuery warehouse integration, Airflow orchestration, error handling workflows, production support operations, and SRE-driven monitoring capabilities.

Business Required:

The client operated multiple marketing systems, generating campaign, customer, lead, channel, and engagement datasets from different platforms and external feeds. The existing workflow relied on manual processing, inconsistent validation, and limited monitoring capabilities, resulting in operational delays and unreliable analytics readiness.

The business required a modern ETL platform that could:

  • Automate marketing data ingestion

  • Improve validation and data quality

  • Enable faster analytics readiness

  • Reduce manual operational effort

  • Improve error traceability

  • Support scalable ETL orchestration

  • Improve workflow monitoring

  • Establish production-ready support operations

Solution Summary

The solution modernized the marketing ETL ecosystem by introducing a cloud-based architecture where:

  • Marketing source files were ingested through Cloud Data Fusion

  • Wrangler handled validation and cleansing workflows

  • BigQuery served as the central analytical warehouse

  • Error records were routed into dedicated error tables

  • Airflow orchestrated workflow scheduling and monitoring

  • BQ Shell supported operational execution workflows

  • SRE monitoring improved observability and operational reliability
Deliverables
Cloud ETL Development Marketing Data Integration BigQuery Implementation Cloud Data Fusion Pipeline Development Airflow Orchestration Data Validation Framework Development Error Handling Implementation Production Support SRE Monitoring
Industry
Marketing
Project Info
1 Year / 12 members
Location
Hyderabad
Technologies test
• Cloud Data Fusion • BigQuery • Airflow • Wrangler • BQ Shell • GCP • ETL Pipelines • Data Validation • Error Handling • Production Support • SRE Monitoring

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Marketing ETL & BigQuery Integration Platform
Marketing ETL & BigQuery Integration Platform
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sales@revuteck.com
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+91-7032094811
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